artistic guidelines

For lots of projects, I worked as an artistic director .
For the launch of KENZO POUR HOMME or example. I worked on all the visual ideas that we would have with the marketing team and shape them into a booklet in order to get the approvals inside LVMH but also to give the brief to the perfumer, bottle artist, film maker and so on. For LA BULLE KENZO same thing, putting together all the visual answers to the ideas we had. Same thing for the poppy fields etc.